Stardolls original name was Paperdollheaven.com, and started out as the hobby of the Scandinavian born Liisa. Inspired by a childhood passion for paperdolls, Liisa started drawing dolls and accompanying wardrobes and taught herself web design. Her personal homepage rapidly became a popular destination for teens. In 2004, with the help of her son she upgraded the site and called it Paperdoll heaven. "Most online sites are focused on violence and competitiveness", Liisa says. "I wanted to create a positive environment for young girls who are interested in fashion. They are looking for alternatives to 'shoot em up' and 'kill em up' games." Liisa is still an important part of the Stardoll family and she makes new paperdolls every week which you can find at Stardoll.com, your paperdoll heaven!